Covid-19 highlighted one of the top challenges for internal communication. Do you know which one?

23 June 2020

Internal technology already was one of the major challenges for communicators before the crisis hit. At that time, about 40% declared the available technology did not make adequate internal communication possible.

Lately, every company has had the opportunity to stress-test the current digital setup. Extensively. Today, according to Gatehouse, 48% of communicators see it as a priority to drive digital improvements after things start to settle down.

That effectively highlights internal technology as a top challenge for internal communication.

“48% of communicators see it as a priority to drive digital improvements after things start to settle down.”

Gatehouse

How did the internal communication stress-test work out for your company?

Man is by nature a social animal. Today’s situation has made that crystal clear. You need a surefire way to get in touch with your employees. All of them. Wherever they are. And that requires the technology that is capable of doing just that.

Yes, we will let you in on the technology that will help you connect with every single employee. But before we do that, let’s have a look at the other top challenges that surfaced before Covid-19 hit. Because they need solving as well.

The top challenges for internal communication. Pre-Covid-19.

Too high volume of communication

There is a difference between employee communication and employee conversation. Company chat tools are great for conversation. But they suck at employee communication. Often, companies using chat tools for employee communication are having a hard time getting their messages through.

Why? Noise and gravity. Everyone fires messages from all sides. And most of them sink to the bottom fast. So, hardly anyone notices. What now?

Just ask yourself this. If carpet-bombing no longer works for your external communication, why would it work for your internal communication?

Sustained messaging is not the way to be successful. Personalized messaging is.

For effective internal communication, you need to be able to send different messages to different audiences.

Hard-to-reach employees

There is irony here. Every company is capable of transferring money to the accounts of all of their employees. However, getting messages across appears to be much more of a challenge. Especially for decentralized organizations.

  • Many employees don’t have a company email address, a company computer or a company smartphone.
  • Many employees are working on the floor, or they are on the road.

Fact is: none of your employees wants to be forgotten. So, you need a way to get in touch with them one-on-one. Digitally. Even when they do not have a company account.

Poor line manager communication skills

A lot of internal communication still happens face-to-face. But, some of us are better at communicating than others. So, when line managers pass on your internal communication, they do not always tell it exactly the way you intended.

With a digital one-to-one connection, nothing gets lost in translation.

Solve the post-Covid-19 challenge for internal communication. It is the one action to solve every challenge from before as well.

Some bold statement. Is there a solution out there that can help you do all the following?

  • Getting in touch with every single employee. Even in times when it is impossible to speak to them face-to-face.
  • Sending different messages to different audiences so nobody gets inundated with irrelevant information.
  • Giving employees without a company account access to your digital internal communication.
  • Getting your messages across exactly the way you had in mind.

Spencer just might. Get over to our website and learn everything about it.