An intranet that is as easy to use as Facebook or WhatsApp, does it really exist?
We’ve all experienced how aggravating some things can be at work. In your private life, you determine what information you like and get. At work, not so much. In your private life, you feel like you don’t need a desktop or laptop computer to belong. At work, that’s a different story. In your private life, even your bank tries to help you solve all kinds of tedious things in a jiffy without ever having to leave their app. The intranet at work? Hmm, no comment.
Social media and mobile technology have become front and center in everybody’s personal life. Let’s take it from there.
If your organization wants to succeed in this new online digital reality, it needs to adapt the intranet to suit these new methods of consuming and sharing information. And that is not an unfounded recommendation.
According to Gallup, speaking globally, 85% of all employees or not engaged or actively disengaged at work. So, when your task is already difficult to begin with, you better grab the bull by the horns. With an approach that is totally in sync with what people are already using willingly.
But is there an intranet that’s loved by boomers, millennials and generation Z alike?
Today, your work floor is crawling with tech-savvy people. Does that mean you can simply ignore the rest? Obviously not. It just means that you have to start with mobile-first in mind and inject more of what is working in social media into your internal communication. And then also make it a joy to use on other platforms as well.
Because this is the rule: what works on mobile works equally well on any larger device. The reverse? Not so much.
Time to spice up your intranet.
So, what is it that will make your employees use your intranet willingly? The fact that it works flawlessly on mobile, is a good start. But nothing more than that: a start.
To help you make the transition to a next-generation intranet, we developed a framework that will help you get there. It is aptly called “The Now, Needed and Next framework”. For the new normal, that is.
Evaluating your intranet now.
You better ask yourself some questions about the current state of your intranet. That way, you know exactly where you stand. And what you still need to tackle if you want to be successful.
- Does your internal communication help you manage necessary changes (behavioral or other)?
- Does your internal communication make everyone in the company smarter by sharing knowledge?
- Does your internal communication make sure everyone understands and aligns with your mission, vision and strategy?
- Is your internal communication helping when it comes to making your company an enjoyable company to work for?
- Is your internal communication reaching and engaging every single person in the organization?
- Does your company consider internal communication as an area of investment?
- Does your company measure what is happening with your internal communication?
- Is your internal communication being used as a megaphone for the good news show of each service line?
- Does the Internal Communication Manager have insight into the company strategy?
- Do your employees feel empowered with relevant content and tools?
Defining what is needed for a modern approach.
This is what an intranet needs by today’s standards.
- Easy adoption by everyone working for the company.
- Slow-paced and personally relevant content.
- Easy and frictionless compliance with the company’s standard operation procedures.
- One source of truth.
- Insights and feedback from the workforce.
Looking at what your internal communication has to be able to do next.
As much as we hate to use the word combination “future proof”, these are the boxes that your next intranet will have to tick. That is, if you want it to be ready for today’s challenges. And all the other challenges that will be thrown at your company in the years to come.
- Mobile first solution also available for desktop and laptop and possibly other devices with a screen.
- Connection and empowerment for all different departments.
- Different existing tools brought together as one intuitive user experience.
- Combination of personally relevant company news and daily work routines.
- Data about open rates, engagement, …
That’s it. Now you have everything to make sure your next intranet will work very much like everything your employees are already using willingly. Because after all, your internal communication is supposed to encourage employee engagement. Big time.