10 ideas for (re)launching your app
How do you break the exciting news to your colleagues that you have created a brand new employee app for them? Make it fun and festive! We’re giving you 10 ideas for your launch, that you can even use after the initial launch to keep on putting your app in the spotlights.
1. Say my name
Involve colleagues way ahead of the actual launch! You can ask them to come up with suggestions for the name of the app or to vote for the name of the app.
2. Celebrate the birth
A new employee communication platform is born! Celebrate it like you would celebrate the birth of a baby, with balloons, a pretty announcement card and boxes and jars of candy.
Extra tip: turn it into a contest and make colleagues guess how many pieces of candy there are in the jar of candy on the reception desk!
3. Food for thought
Invite a food truck to the workplace and offer a free food gift for everyone who can show the app on their smartphone.
4. Everybody wins
Hand out scratch tickets. And underneath employees find the QR code to download the new employee app.
5. Company event launch
Announce the app launch during a company event:
show the app when you leave and receive a goodie bag surprise.
6. Printed support
Add a supporting letter with the payslips to announce the new digital flow to see your most important documents.
7. Spotlight campaign
Use employees to be the star in your campaign and invite the other team members to discover their story in your new employee app.
8. No meetings day
Get attention and focus for better communication. Block a « no meetings day » to give employees time to discover your new app for the first time.
9. Scavenger hunt
Let people browse through your first content quickly.
The employees who are the first ones to find all of the items on their cards, can win a nice price.
10. Picture this!
Place photo boots to capture new and genuine profile pictures for your employees. They can find the result on their profile page in your app.
Any questions?
Our support team is here to make your life easier!