Tom Segers

Tom Segers

• Is Managing Director at the scale-up Spencer.

• Worked among others at Netlog (a predecessor of Facebook, so to speak) and Spotify.

• Predicts massive growth in employee communication platforms, the arena where Spencer is active. Spencer's promise: a mobile and desktop app that gives employees a full digital experience and frees them from all paper-based admin.

• Knows today's challenge and the one coming soon too, because hybrid working and the work from everywhere idea are advancing fast: how do you keep people truly connected and engaged? Make no mistake: it also makes it easier to pull people away from their organisation. Retention efforts will need to be serious...

• Believes that soon everyone will have their employee app on their smartphone, which will greatly simplify all processes.

Solves these problems with Spencer:

• For employees: “We make life easier. In one app, you find everything you need to do your job. Sounds obvious, but it is far from always the case.”

• For HR: “There is now a true one-to-one connection with employees, so everyone is reachable.”

• For the company: “That creates more engagement, which also benefits retention.”

Links the app through partnerships with various specialist domains, such as Compensation & Benefits and Learning & Development.

Calls Spencer not just another app, but a starting point that lets you connect everything.

Divides companies according to their response to the coronavirus crisis into:

• Zombies: they do nothing, whatever happens. They think they will get there...

• Survivors: “Phew, we survived the first few months without having to do anything special...”

• MacGyvers: “We figure it out ourselves and stick to it.”

• Upgraders: mainly large companies that quickly upgraded their ICT.

• Sherlocks: they search, do their homework, prepare everything – “Very pleasant to work with.”

Dive into the fascinating world of Tom Segers, who during the interview has plenty of surprising insights ready for HR – and for communications.