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In this season opener, we talk with Stien van Peer about internal communication in a decentralized home care organization. You'll discover how provinces operate as separate entities and why this requires a mix of channels: intranet & news bulletins, digital screens in local departments, and one weekly bundled email as a set routine. Additionally, you'll hear why a print staff magazine (24 pages, 4x a year) still impacts pride, recognition, and connection.
The highlight: a “big strategy game” (think board game with custom pieces) where the management in 60 small-scale sessions made the new strategic focuses discussable — with real cases, dilemmas, and local nuances. This made strategy something teams do together, not just read.
Takeaways:
Consolidate when possible; rhythm beats volume.
Choose channels that fit the work: on the road requires short & visible.
Make strategy playful and interactive: that's when it sticks.
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