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In December 2024, Charlotte Sticker joined as the Marketing & Communication Manager at BMT.
BMT is a highly decentralized organization, which makes internal communication immediately complex and challenging. Charlotte openly discusses how she tackled that challenge and why clear, consistent internal communication is essential to keeping people connected with each other and with the organization.
She reflects on the beginning of the collaboration with Spencer, which BMT adopted early on. It’s not just about tools, but primarily about mindset: how do you ensure communication doesn’t become fragmented, but rather provides direction? Charlotte shares how important ownership, involvement, and energy are to successful internal communication, especially in an organization where autonomy is central.
Additionally, the discussion covers how internal communication can contribute to culture, collaboration, and efficiency without undermining team flexibility. With concrete real-world examples, Charlotte demonstrates how structure and freedom can go hand in hand. An inspiring and honest conversation for anyone working in communication, marketing, or leadership within a growing or decentralized organization.
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