Evelien discusses the KTFD framework in internal communication, highlighting employee motivation, diversity, and engagement.
Highlights
Diversity: Umicore has a diverse mix of employees and communicates bilingually to reach everyone.
Balance: The importance of a good balance between knowledge and motivation in communication is emphasized.
Community: The goal is to create a community within internal communication.
Knowledge Sharing: The importance of knowledge sharing, along with attending training and conferences, is highlighted.
Key Insights
Employee Engagement: Involving employees in communication fosters a sense of ownership and increases motivation to take action.
Step-by-Step Approach: A phased approach to projects ensures better implementation and acceptance of changes.
Consistent Messaging: Internal communication professionals must ensure consistent messages from management to the workforce to avoid confusion.
Role of AI: AI technologies can help measure communication results and optimize processes, enabling more effective communication.
Knowledge Sharing: Continuous knowledge sharing is crucial.
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